Chai Break

Chai Break is a name synonymous to chilling for the people of Calcutta first, many cities thereafter. One of the forerunners of the Cafe Culture in Kolkata, Chai Break is Eastern India’s fastest growing cafe chain having outlets spread across Kolkata, Guwahati, Bhubaneswar & Durgapur. With such a widespread menu and multiple outlets in various locations, Chai Break needed a comprehensive Offline and Online Strategy to rightfully manage the events, festivals promotions and organic branding.

Meraqi started off as their partners in digital marketing activities and later continued as their 360 degree marketing agency. Our core idea was to plaster Chai Break as the first thought, the first place whenever anyone from the age of 18 – 45 thought of chilling or spending a good time. From food to beverages, Chai Break has the best to offer along with the accessibility factor via multiple stores.